Startups often move fast to seize opportunities, taking quick shortcuts in code just to ship features. Over time, these expedient fixes accumulate into technical debt, a codebase burden that behaves much like financial debt. Initially, it is invisible; everything works and deadlines are met. But as the company scales, the debt comes due. Teams suddenly […]
Digital accessibility is under the spotlight as companies face legal and ethical pressure to make their websites usable for everyone. Recently, HP was hit with a class action lawsuit alleging its website had persistent accessibility barriers, including missing alternative text, broken ARIA references, unlabeled buttons, and inaccessible navigation menus (Src: Top Class Actions). These issues […]
When news broke that HP was facing a class action lawsuit over an inaccessible website, it caught the attention of business owners, developers, and accessibility advocates everywhere. According to the complaint, HP’s website contains missing alt text, broken ARIA labels, unlabeled buttons, inaccessible navigation, and other barriers that prevent blind users from accessing the company’s […]
Small business websites rarely fail because of one dramatic event. They fail slowly and quietly. A plugin stops updating. A theme gets abandoned. Someone on the team installs a quick fix that solves a problem today but creates bigger problems later. Over time, these tiny cracks turn into major failures. Most small business websites break […]
How Technical Bottlenecks Drain Revenue from Mid-Size Businesses Mid-size businesses often don’t realize how much revenue is quietly lost due to technical bottlenecks. Unplanned downtime is a prime example – when systems go down, sales can grind to a halt. In fact, more than half of businesses report significant revenue impacts from technology downtime (Src: […]
Google Ads can feel overwhelming at first, but when you break it down into simple steps, it becomes a repeatable recipe. This guide walks you from idea to launch in a way that makes you think: “Ok, I can actually do this.” Want help setting this up the smart way? You can book a quick […]
Introduction: Two Paths to Finding Your First Customers Many businesses get their first customers in one of two ways. Path 1 is organic: you solve a real problem for someone (often a friend or colleague) and do such a good job that word spreads. Before long, referrals are coming in and you suddenly have a […]
Are you a small business owner who barely has time to market your business? You’re not alone. Many entrepreneurs feel trapped by a catch 22: you’re too busy running the day to day operations to focus on marketing and growth. The result? Your growth stalls, even as you work tirelessly. It can feel like running […]
Getting your first batch of customers is challenging when nobody knows you yet. When website traffic is still barely trickling it’s easy to feel invisible. But you’ll be glad to know: you don’t need thousands of visitors to start building trust and momentum. Before SEO kicks in, you can actively cultivate credibility through strategic, small-scale […]
The Hidden Dangers of AI-Generated Websites: SEO Penalties, Brand Damage & Legal Risks Launching a website in minutes with AI-generated content sounds like a dream for busy founders and DIY marketers. But behind the convenience are serious risks that could cripple your startup’s online presence. From SEO nightmares and Google penalties to a generic brand […]